After an extensive look, it became apparent that there really wasn’t that much on offer for organisations that did business in a global economy. Passionate to see companies of all sizes in Britain thrive, they set about to change that!

It has become ELEMENTARYb’s mission to identify where SMEs need help to cash and risk manage their businesses and develop services that support their specific requirements and insulate them, helping their business to navigate economic turmoil and focus on growth.

Sam is a highly experienced Angel investor and Non-Executive Director (NED). She spent the first decade of her career as a management consultant to the financial services industry, focusing on risk-based capital and risk organisation and governance. Since 2009 Sam has worked with start-ups, actively supporting them from pre-launch through to financial self-sustainability. In 2018 she successfully exited Scholarpack after nine years in a hands-on non-executive role, keeping a clear focus on driving scalable and sustainable growth. Sam is currently a NED and chair of the Audit & Risk Committee at The Key Support Services Limited, NED at Sharesy and NED at Menopause Experts Group. She also sits on the Investment Committee of homeless charity Emmaus. Earlier in her portfolio career, Sam was Vice Chair of NHS Trust UHCW in Warwickshire, chairing their Finance and Performance Committee. Sam’s current portfolio of investments focuses on growth businesses in EdTech, FemTech and FinTech.

Gary is a PwC-qualified chartered accountant who has audited, consulted and worked for financial services firms since 1984 in London and Sydney. He Cofounded Monzo Bank Limited in 2015 and worked with the team to obtain a full banking licence and grow to over 2m customers and a market valuation of £2bn, where he performed the roles of CFO and Executive Director. Gary was also CFO and COO for ABN AMRO Global Transaction Banking, a business with a turnover of over €5bn.

Mark built up extensive experience in both corporate finance and private practice at one of the world’s leading law firms for over ten years before establishing and chairing a listed public company investment bank. This has given him unique experience in micro and macro capitalised equity markets, flotations, fundraisings, transaction structuring and distressed business situations. Mark is a non-executive director of and commercial advisor to select growth companies, both public and private. Mark also has particular experience in dealing with successful applications for authorisation by regulatory authorities and the management of ongoing relationships with those bodies.

Adam is an experienced technology leader with extensive experience developing complex IT solutions and building high-performing technology organisations.  He has worked at Telstra, KPMG, Deutsche Bank, Royal Bank of Canada and ABN Amro.  More recently working in the digital start up space, building teams, technology strategy and delivering innovation.  He is expert in data warehousing, business intelligence, distributed systems, machine learning and artificial intelligence. 

With a career spanning over 20 years, Shuab got his start working in agencies on clients such as Bentley Motors, BBC, Panasonic, and the Cartoon Network, where early on in his career he was at the forefront of pushing and defining boundaries in the new digital space. For the last nine years he has made his mark in successfully shaping and building products within the FinTech industry. Shuab has built, tuned and innovated products and services for the Financial Times, BT, Towergate Insurance, Barclays and Handlesbanken. He strives to strike a balance between representing the customer, business, product and culture fit. As a driver of vision, strategy, design, and execution within the product lifecycle, he is passionate about creating products that solve problems and provide value, whilst giving organisations an edge over their competitors.

Kay applies a no-nonsense approach to organisation of all Human Resources policies, benefits packages and operational requirements for start-ups to hit the ground running quickly.  She has extensive experience at launching operational centres for Hedge Funds in the UK & US.  Working in accordance with HMG’s Supplier Assurance Framework on processes and policies, her most recent role was Chief of Staff at a disruptive technology start-up.

Abdul is a seasoned professional with extensive experience in delivering successful technology programmes, complex digital solutions and building high performance teams. His expertise spans multiple industries, making him a versatile leader in the digital landscape. Abdul’s holistic understanding of the software/web system development lifecycle, positions him well to bring value at every stage, from project inception through to commercialisation. He understands the importance of aligning technical requirements with broader commercial objectives, making him instrumental in achieving business success. Abdul’s unique blend of technical expertise, project management experience and leadership skills have enabled him to drive successful digital transformations and deliver customer-focused solutions. His unwavering commitment to innovation and excellence makes him an invaluable asset in the ever-evolving digital landscape.

Marie-Charlotte is an expert in community building and ecosystem engagement. Passionate about how networks can improve someone’s life, she enables individuals and organisations to work together to create growth and development. With a background in training and education, Marie-Charlotte has worked around the world (Tunisia, Hungary, Australia, France, UK) helping brands develop their reach and engagement. She dived into the FinTech world more than three years ago and is now adept at connecting FinTech actors on a global scale. A great supporter of inclusion, she has been active in several networks to help the access of all to success.