London – 26 August, 2021: ELEMENTARY^b, the intelligent financial management platform providing complete control to MMEs, has appointed Shuab Akhtar as Director of Product.  Shuab will drive the development, delivery and ongoing evolution of the company’s business management software platform.

He brings considerable relevant experience, from a 20-year career in successfully developing innovative software products within the banking and FinTech industries.

Most recently, during four years with Handelsbanken, as Senior Business Analyst he quickly rose to be instrumental in the delivery of its newly-commissioned greenfield mortgage lending platform, where he shaped value streams, customer journeys and championed the user experience.

Prior to this, Shuab focused on Account Opening and On-Boarding at Barclays and further experience includes similar initiatives at BT and Towergate Insurance, as well as Bentley Motors, the BBC, Panasonic and FT Group.

ELEMENTARY^b also announces that it has appointed Accedia as its technology partner. Accedia has a strong track-record in hosting and maintaining large SaaS platforms and will provide ELEMENTARY^b with software and data analytics development services as its platform develops and scales. It has also appointed experienced designers to optimise the user experience (UX) and a specialist cloud engineer to its development team.

Shuab Akhtar, ELEMENTARY^b’s Director of Product said: “I’m delighted to join the company at such an exciting time in its development.  We share the same ethos and passion to deliver great software solutions to make businesses more efficient and more profitable.

“ELEMENTARY^b has a clear purpose and I look forward to contributing to its core mission, to provide MME’s with a business management software platform that makes running their operations infinitely easier and more predictable.”

Karen Rudich, CEO of ELEMENTARY^b, said: “We’re thrilled to welcome Shuab and see the incredible impact his background will add to the E^b proposition.  In all his previous positions he has far exceeded his roles and his entrepreneurial spirit has led him to deliver visionary innovations in a rapidly developing field.  His commitment to customer experience, coupled with his hands-on expertise in building and managing complex FinTech platforms made him the perfect addition to our highly experienced and driven team.”

She added: “Shuab’s appointment is just the latest step in our development.  In recent weeks we’ve also appointed a great-fit technology partner, Accedia, to deliver automated financial forecasting, planning and analysis functionality our complex clients require.  Also, we’ve added to our development team with a specialist cloud engineer and two designers to concentrate on the UX of our platform.  We continue to work hard to tailor the platform to meet the needs of mid-sized organisations, a class of businesses which is so important to our economy, but so underserved by existing technologies.”

E^b is currently offering investment and test-client opportunities.